Work
Case studies from product management, marketing and program work.
ProductWeekly news digest
Headliners
The week's top stories, no clutter.
ProductSustainability dashboard
Ringley Group
Roadmapping a dashboard that tracks 10,000+ sustainability data points.
ProductConcept PRD + Lean Canvas
Netflix Mood Meter
Reimagining how viewers pick what to watch — by mood, not genre.
ProductConcept prototype
AI Time Entry
Turning messy work logs into clean, billable time entries with AI.
ProductKiwi Connect PRD
Alongside AI
An AI-moderated peer chat feature to help students feel less alone.
ProductPRD
Netflix Film of the Week
One film. One week. A shared cultural moment on Netflix.
ProductNeural network classifier
Pokémon ML Predictor
Can a neural network tell a Legendary from the stats alone?
ProductCompetitive team builder
Pokémon Team Builder
A competitive team builder built for serious VGC players.
ProductData analysis
Climate Change Analysis
Using data to prove humans are changing the climate.
MarketingSocial-first marketing
Clouted
Growing the social presence of an a16z Speedrun startup.
MarketingFull GTM strategy
Pokémon Pokopia
An end-to-end go-to-market strategy for a cozy Pokémon life-sim.
MarketingGame marketing campaign
Potion Problems
Leading the marketing launch for USC's Advanced Games Project.
MarketingPress release
Kiwi Connect
Announcing a feature that helps students feel less alone.
MarketingGTM & brand strategy
The Sims
Turning a 25-year-old franchise into a cultural moment.
MarketingMarketing launch campaign
Fable
Who will you become in Albion?
ProgramCommunity impact program
APASA
Community programs engaging 5,000+ students across LA.
ProgramEvent planning lead
APASA Night Market
Producing USC's largest APIDA cultural celebration from the ground up.