MarketingProject ManagementMarketing StrategyGaming
Potion Problems — Game Marketing Campaign
Leading the marketing launch for USC's Advanced Games Project.
As Marketing Lead for the USC Advanced Games Project, I drove the full marketing strategy for Potion Problems — a student-developed game — managing cross-functional collaboration across 8 teams to deliver a successful game trailer and launch campaign.
My Role
I served as the marketing lead, responsible for coordinating with engineering, design, narrative, and audio teams to align on the product story and deliver marketing assets on deadline.
What I Did
Led the end-to-end marketing process from positioning through trailer launch.
- Defined the game's marketing positioning and key messaging
- Coordinated asset delivery across 8 cross-functional teams
- Produced and launched the official game trailer
- Managed social media rollout and community engagement strategy
Outcome
Successfully launched the game trailer on schedule, driving awareness for the USC Advanced Games Project showcase and building an audience ahead of the game's public demo.
Outcomes
Game trailer delivered on schedule across 8 teams
Cross-functional collaboration with engineering, design, audio, and narrative
Drove audience growth ahead of the public showcase