Clouted
Growing the social presence of an a16z Speedrun startup.
As a Marketing Intern at Clouted (a16z Speedrun 003) I led organic social — growing a near-zero presence into a steady, recognisable voice across TikTok, Instagram and X.
Problem
An early-stage startup with a tiny budget needed to build awareness quickly, and a way of working the team could keep up without me. There was no established playbook, no content calendar, and no existing audience to build from.
What I Did
I built Clouted's social presence from the ground up, finding the formats and hooks that fit the brand, then systematizing the approach so it could scale beyond my time there.
- Found the formats and hooks that fit the brand, publishing and refining content every week
- Built a simple template and posting rhythm so anyone could keep things running
- Paid attention to what actually resonated and leaned into the posts driving saves and shares
- Created a repeatable content playbook the full team could execute independently
Outcome
Grew the account from near-zero to 5M+ monthly views, with a consistent weekly cadence and a documented playbook that kept momentum after my internship ended.