APASA Night Market 2024 — Event Planning Lead
Producing USC's largest APIDA cultural celebration from the ground up.
As Activities Lead for the APASA Night Market 2024, I was responsible for designing and executing the full activities programming for USC's signature APIDA cultural event — held at McCarthy Quad and drawing 500+ students across the USC community.
My Role
I led all activities and games programming for the 2024 Night Market, owning the experience design from concept through execution. While other teams handled logistics, food vendors, and performances, I was solely responsible for the interactive layer of the event.
What I Organized
I coordinated with member organizations to design and run activity booths, created a unified prize ticket system, and curated games that reflected APIDA cultural traditions.
- Designed the full activities programming for the event
- Coordinated member organization booths and game formats
- Built a prize ticket system with tiered rewards (grand prizes and small prizes)
- Managed setup, flow, and real-time operations across all activity stations on event night
- Ensured activities were culturally relevant and accessible to all attendees
Event Context
The Night Market is APASA's flagship annual event — a celebration of APIDA identity on campus featuring local food vendors, live performances from 12+ member organizations including taiko drumming, a cappella, and traditional dance, and interactive cultural activities.
- 500+ APIDA students in attendance
- 12+ member organization performances
- 6 local food vendors representing cuisines across Asia
- Held at McCarthy Quad, USC's central outdoor venue
Impact
The activities programming was central to the event's energy and community engagement — giving attendees a reason to move through the space, interact with member organizations, and stay connected throughout the night.