7 projects
Comprehensive go-to-market plan for Pokopia, a creature-collecting habitat-restoration RPG targeting casual and cozy gamers ages 7–30. Covers full-funnel paid media strategy across 3 phases ($35–45M budget), Pokémon Presents reveal mechanics, creator tier structure, franchise synergy across TCG/anime/mobile, experiential AR pop-ups in LA/NYC/Tokyo, and brand partnerships with LEGO and Gong Cha. Targets 5–6M Year 1 units and 8–10M MAU by Month 6.
Led marketing strategy for USC Advanced Games Project, managing cross-functional collaboration across 8 teams to launch a successful game trailer.
Full marketing launch plan for the Fable reboot. Includes positioning statement, three customer personas (Strategist, Immersionist, Escapist), a Renaissance Faire pop-up PR event ("Write Your Fable"), an AR TikTok filter ("Choose Your Fate"), interactive bus stop OOH ("Mirror of Albion"), and brand partnerships with Guinness and Cadbury.
Full go-to-market strategy for The Sims franchise covering transmedia storytelling, the #MySimLife UGC TikTok challenge, a Sims x Love Island brand partnership, and the PLUMBOB Rave PR event — a branded rave where attendees become "Sims IRL" with mood-reactive Plumbob headpieces.
Launch press release for Kiwi Connect announcing the feature to schools, counselors, and the public. Covers product positioning, availability, pricing, and FAQs.
Led all activities programming for USC's largest APIDA cultural event — designing games, coordinating member organization booths, and running a prize ticket system for 500+ attendees at McCarthy Quad.
Designed and launched a service initiative requiring 40+ member organizations to conduct community projects across Los Angeles, achieving 60% sustained engagement.