Potion Problems — Game Marketing Campaign

Leading the marketing launch for USC's Advanced Games Project.

Why I built this

As Marketing Lead for the USC Advanced Games Project, I drove the full marketing strategy for Potion Problems — a student-developed game — managing cross-functional collaboration across 8 teams to deliver a successful game trailer and launch campaign.

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Potion Problems — Game Marketing Campaign

My Role

I served as the marketing lead, responsible for coordinating with engineering, design, narrative, and audio teams to align on the product story and deliver marketing assets on deadline.

What I Did

Led the end-to-end marketing process from positioning through trailer launch.

Defined the game's marketing positioning and key messaging

Coordinated asset delivery across 8 cross-functional teams

Produced and launched the official game trailer

Managed social media rollout and community engagement strategy

Outcome

Successfully launched the game trailer on schedule, driving awareness for the USC Advanced Games Project showcase and building an audience ahead of the game's public demo.

Key outcomes

Game trailer delivered on schedule across 8 teams

Cross-functional collaboration with engineering, design, audio, and narrative

Drove audience growth ahead of the public showcase

Trailer

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