Backlog
15 entries
Comprehensive go-to-market plan for Pokopia, a creature-collecting habitat-restoration RPG targeting casual and cozy gamers ages 7–30. Covers full-funnel paid media strategy across 3 phases ($35–45M budget), Pokémon Presents reveal mechanics, creator tier structure, franchise synergy across TCG/anime/mobile, experiential AR pop-ups in LA/NYC/Tokyo, and brand partnerships with LEGO and Gong Cha. Targets 5–6M Year 1 units and 8–10M MAU by Month 6.
Led marketing strategy for USC Advanced Games Project, managing cross-functional collaboration across 8 teams to launch a successful game trailer.
Full marketing launch plan for the Fable reboot. Includes positioning statement, three customer personas (Strategist, Immersionist, Escapist), a Renaissance Faire pop-up PR event ("Write Your Fable"), an AR TikTok filter ("Choose Your Fate"), interactive bus stop OOH ("Mirror of Albion"), and brand partnerships with Guinness and Cadbury.
Full go-to-market strategy for The Sims franchise covering transmedia storytelling, the #MySimLife UGC TikTok challenge, a Sims x Love Island brand partnership, and the PLUMBOB Rave PR event — a branded rave where attendees become "Sims IRL" with mood-reactive Plumbob headpieces.
Full group PRD and Lean Canvas for a mood-first content discovery feature on Netflix. Users pick from 8 mood tiles, tune watch length and familiarity, and receive a personalized results page in under 90 seconds. Includes ICE scoring, 10 user stories, phased A/B experiment plan, and SMART success metrics (65% playback conversion, +12% watch time uplift targets).
Full PRD for Kiwi Connect — an anonymous AI-moderated peer chat feature for Alongside. Includes problem framing, success metrics (50% adoption target), 12-month rollout timeline, A/B testing plan, and future expansion roadmap.
Interactive prototype for an AI-powered time tracking tool targeting complex users. Features calendar-based auto-suggestions, pattern detection, and a phased rollout roadmap designed to reduce manual entry time by 60%.
PRD for a curated weekly film spotlight on Netflix targeting decision fatigue. Features a homepage banner, TikTok-style short-form preview, and UGC campaign. Includes A/B test plan and roadmap to expand into Show/Short of the Week.
Launch press release for Kiwi Connect announcing the feature to schools, counselors, and the public. Covers product positioning, availability, pricing, and FAQs.
Full-stack team builder web app supporting multiple competitive formats (VGC, Smogon), with EV spreads, item/nature selection, and preset meta spreads.
Product roadmap and strategy for a sustainability dashboard tracking 10,000+ data points to guide net-zero initiatives and property acquisition decisions.
Led all activities programming for USC's largest APIDA cultural event — designing games, coordinating member organization booths, and running a prize ticket system for 500+ attendees at McCarthy Quad.
Designed and launched a service initiative requiring 40+ member organizations to conduct community projects across Los Angeles, achieving 60% sustained engagement.
Neural network project to analyze Pokemon statistics and predict legendary status, featuring confusion matrix visualization and interactive prediction.
Data analysis examining CO2 emissions, urbanization, and global temperature increases using multiple datasets to demonstrate human impact on climate change.