Netflix — Film of the Week PRD
One film. One week. A shared cultural moment on Netflix.
A Product Requirements Document for a curated weekly film spotlight feature on Netflix, designed to combat decision fatigue and surface under-discovered catalog titles through a TikTok-native content strategy.
Problem
Netflix users frequently scroll for long periods without selecting content — and many leave the platform entirely. High-quality catalog films remain invisible due to algorithmic prioritization of new releases. Users were turning to TikTok for recommendations, signaling a gap in Netflix's internal discovery.
Solution
A dedicated "Film of the Week" homepage section featuring one curated film per week — often older, critically acclaimed, or under-discovered — with a short-form vertical preview designed to mimic TikTok-style content.
- Prominent homepage banner with editorial curation rationale
- Short-form vertical preview optimized for mobile and social sharing
- Film selection combines algorithmic signals with editorial judgment
- UGC campaign extension on Netflix's social channels
Experiment Plan
A/B test with one group exposed to the Film of the Week feature vs. a standard homepage control group. Parallel social media test to evaluate whether short-form content drives viewing behavior.
Future Expansions
Show of the Week, Short of the Week, personalized or region-specific weekly picks.